The University of Guelph CAMA Student Chapter Competed against 30 teams from across North America and was a semi-finalist (in the top 12).
On April 9th the team presented their eight-month project, Del Nature, a pre-harvest spray to protect the membranes and improve the quality of berry crops. The presentation followed the format of an executive summary, which comprised of market and competitive analysis, action plan, financial breakdown, and monitoring and measuring. In this competition teams are judged on their written executive summary, visual and oral presentation, question and answer period, and professionalism throughout the presentation.
Although the team did not move on to the finals to repeat last year’s success, they were given positive feedback from judges, which will be critical to the team’s success in future years! Judges and CAMA Ontario supporters all had great things to say about the team, which was much appreciated by all members!
Throughout the development of the project the team was grateful for the support of professors in the Plant Agriculture and Food Science departments at the University of Guelph. Their expertise was key in presenting a realistic product for the hypothetical competition!
Prior to and throughout the competition the team was extremely grateful to have several sponsors and supporters watch practice presentations, providing valuable feedback and building the team’s confidence in answering questions.
The team worked well together throughout the year and enjoyed the opportunity to learn marketing and product concept development in a hands-on environment!